Wrap It in Vinyl: Vehicle Graphics for Small Business

Vehicle wraps or ‘vinyl wraps’ as they are also called have seen a noticeable jump in popularity in the last 3 years. Years prior to this, the common vehicle wrap customers were large businesses looking to create basic fleet wraps across their vehicles and a handful of car enthusiasts looking to customise their ride.

Now, we are seeing more and more medium and small businesses request both partial and full wraps services for their small fleets and private cars as a way to advertise their business. So why are more start up owners opting for this sort of advertising and how is it beneficial to small businesses?

Hit the ground running as a new business

When you’re just starting out, one of the biggest hurdles for a lot of small businesses is lack of awareness and presence in their market. No one knows who you are just yet and your yet to establish yourself in your industry. Market your name while you travel and leave thousands of positive impressions daily with potential clients. It’s about creating awareness and letting your future clients know that you are here and functioning, ready to take on new business.

Get people’s attention

Unlike a traditional billboard that is mounted to a single location, a striking travelling vehicle wrap can serve as a moving billboard no matter where you travel! Create an eye-catching design that communicates your company, service or product.

Vehicle advertising is low-cost mobile solution that will not only increase your company’s profile, daily impressions and brand awareness.

24/7 Promotion

So you already have employees running around in a van, truck, motorbike, bus or car. Why not capitalise on their travel and promote your company every chance you can! We work in a competitive environment and the more your service, product or company is exposed to potential customers, the better! The more positive impressions you leave, the higher the chance that people will think of you next time they are in need of your service.

Car Advertising Statistics

According to vehicle-graphics.com, a recent Trucking Association’s study examined both drivers and pedestrians responses to vehicle wraps:

– 98% said vehicle graphics created a positive image for the company
–  A massive 96% believed a billboard was not as effective as a vehicle wrap
– 75% of people surveyed said that they developed an impression about a business and it’s products from a vehicle wrap and 29% said their decision to buy was based on that impression.

More Statistics

In America, the OAAA has gathered some interesting car advertising statistics reporting that:

– Fleet vehicle ads have proven to boost brand recognition up to 15 times greater than more common advertising media options.
– Focusing on the average daily travel of Americans, the OAAA estimate that a vehicle wrap can generate between 30,000 – 80,000 daily impressions.
Imagine that amount of positive daily impressions for your company from simply driving to and from appointments, deliveries or meetings!

Cheapest Advertising Solution for Small Businesses

The CPT (cost per thousand) on impressions for vehicle advertising in comparison to alternative marketing avenues like billboard, radio, newspaper, TV advertising etc., is considerably lower (which is great for small businesses on a tight budget!). You can’t change the channel on a car your stuck behind or easily mishear what a business is about if you can read it in plain sight.

Brand Recognition

Not driving your car as much? Some sources say that when your vehicle is parked, your car advertisement is even more powerful. Think of it more like this:

If you drive your wrapped vehicle home at the end of the day or back to the office, the people in those areas will become familiar with your brand. They will automatically trust your brand more and are far more likely to remember your company when they need your service. The more vehicles you can wrap, the more opportunities you have to create positive brand awareness.

The Verdict

At Fireworks Digital, we have heard countless stories of how our wraps have helped our customers create engaging vehicle advertisements and it has resulting in greater brand awareness and orders for their business. We are hearing more and more that “our client saw one of our cars on the road and gave us a call”.

It’s important that you do your research when choosing your vehicle wrap supplier. Make sure you use a professional and experienced service when it comes to the planning, design and application of your vinyl wrap. Click here for more articles on vinyl wraps.


For more information on Vehicle Wraps for Small Business or any Fireworks Digital product, please contact our team on 07 3808 1800 or by filling out our contact form. Stay up to date with the latest news and products by following us on Facebook and Instagram.

See our clients vehicle wraps: