Digital Signage

Digital Signage - What is it?

Digital signage, sometimes called electronic signage, refers to LED walls and LCD monitors.  We can create your digital signage in sizes ranging from small format counter top displays through to large outdoor billboard signage.

You message can be static or video, and can be changed and updated remotely.

FWD specialises in LED digital solutions which combine superior design, longevity, and environmental toughness. Our LED product range includes video walls, video super screens, multimedia displays, multi-line graphic signs, scrolling message signs, time & temperature displays and scoreboards.

LED-Signs digital solutions are supplied to outdoor and indoor advertising organisations, signage providers, casinos, clubs, hotels, cinemas, airports, schools, designers, builders, architects, mining, and retail organisations throughout Australia.

FWD Digital LED’s that are around 25 times brighter than TVs or fluorescent light box signs. FWD Outdoor LED Signs and Screens are visible from long distances, while user-friendly software enables unlimited flexibility to maintain content for one or many of these Signs in different locations across Australia or overseas.

Digital Signage - some of the reasons why!

Attention Grabbing

90% of the information transmitted to the brain is visual.
The average attention span is 2.8-8 seconds.
Visuals get 94% more views than text-based information.
Digital signage has an astounding recall rate of 83%. This figure is almost double the information retention rate for traditional advertising.
64% of digital signage users cite increased customer engagement as the main benefit of digital signage.

Improve Customer Service

Digital signage improves queue management and reduces perceived wait times by more than 35%.
Customers spend 30% more time browsing products in stores that have deployed digital signage.
57% also say digital signage has helped them improve customer service.
Digital signage creates a 46% increase in customer satisfaction.

Cost Effective

Save money on printing, distribution and waste materials that will be discarded after the promotion has ended.
46% agree that digital signage advertising is more prominent than television ads.

Boosts Impulse Purchases

In-store specials, promotions or advertising directly to patrons during a critical moment… while they are contemplating making a purchase.
More than 60% of customers make buying decisions at the point of sale.  Digital signage technologies are widely used to influence these decisions.

Over 40% of buyers say that digital signage can influence their purchasing decision.

Increase In-Store Digital/Social Media Presence

Generate additional sales revenue, recruit new people for loyalty programs and even display digital endorsements from Facebook, Twitter and other websites such as Product Review.

Independent Cloud Based Digital Content Delivery System

Easy to control and can be modified quickly.
Store your own graphics and update the signage as often as you want.

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