Use colour psychology for your brand, logo and marketing
How a brand is preserved visually is very important and can effects a clients position to buy.
Statistics report that, how your client feels about your brand usually trumps what they think about your brand.
Colours create an emotional reaction in people and research shows that consumers are influenced by colour.
Here is a guide from some studies that we read and agree with, supported by other brands and examples:
Emotion Guide: Optimism, clarity and warmth
Used by companies such as: Hertz, Shell Petrol, Subway, IMDb, National Geographic, Nikon, UPS, DHL and of course, the golden arches of McDonald’s.
Emotion Guide: Friendly, cheerful and confidence
Nickelodeon, Hooters, Amazon, Fanta, Crush, Amazon, Firefox.
Emotion Guide: Excitement, youthful and bold.
Used by companies such as: Kellogg’s, Kmart, CNN, Virgin Airlines, Target, AVIS, Nintendo, Canon, KFC, Pinterest and of course, Coca-Cola.
Emotion Guide: Creative, Imaginative and wise.
Used by companies such as: Starlight Foundation, Barbie, Yahoo, Taco Bell, Cadbury Chocolate, LYNX, SyFy (Foxtel TV Channel) and Hallmark.
Emotion Guide: Trust, Dependable and strength
Used by companies such as: Twitter, Dell, American Express, HP, Oreo, Facebook, Volkswagon, Oral-B, Vimeo, Walmart and WordPress.
Emotion Guide: Balance, Neutral and calm
Used by companies such as: Apple, Telegraph Newspaper, Hyundai, Wikipedia, Nike, Mercedes Benz, Puma and Cartoon Network.