Use colour psychology for your brand, logo and marketing

How a brand is preserved visually is very important and can effects a clients position to buy.

Statistics report that, how your client feels about your brand usually trumps what they think  about your brand.

Colours create an emotional reaction in people and research shows that consumers are influenced by colour.

Here is a guide from some studies that we read and agree with, supported by other brands and examples:

Yellow

Emotion Guide: Optimism, clarity and warmth

Used by companies such as: Hertz, Shell Petrol, Subway, IMDb, National Geographic, Nikon, UPS, DHL and of course, the golden arches of McDonald’s.

Orange

Emotion Guide: Friendly, cheerful and confidence
Nickelodeon, Hooters, Amazon, Fanta, Crush, Amazon, Firefox.

Red

Emotion Guide: Excitement, youthful and bold.
Used by companies such as: Kellogg’s, Kmart, CNN, Virgin Airlines, Target, AVIS, Nintendo, Canon, KFC, Pinterest and of course, Coca-Cola.

Purple

Emotion Guide: Creative, Imaginative and wise.

Used by companies such as: Starlight Foundation, Barbie, Yahoo, Taco Bell, Cadbury Chocolate, LYNX, SyFy (Foxtel TV Channel) and Hallmark.

Blue

Emotion Guide: Trust, Dependable and strength

Used by companies such as: Twitter, Dell, American Express, HP, Oreo, Facebook, Volkswagon, Oral-B, Vimeo, Walmart and WordPress.

Green

Emotion Guide: Balance, Neutral and calm

Used by companies such as: Apple, Telegraph Newspaper, Hyundai, Wikipedia, Nike, Mercedes Benz, Puma and Cartoon Network.

Multiple Colours

Emotion Guide: Diversity
Used by companies such as: NBC, Google, Windows and eBay.